On 3-2-1, that's March 21, 2013, a 3-year national public service campaign to promote digital literacy begins, called EveryoneOn.
The message? “Do one thing better online.” By using the EveryoneOn website, one can find free computer training in their area.
The goal? Promote digital opportunity for all Americans, regardless of race, income, geography, or education.
The target audience? 23+ year old adults with limited or no online experience. Individuals and families are encouraged to access free community resources and training through their local public library.
The EveryoneOn campaign represents a collaboration between libraries around the country, Connect2Compete (C2C), the American Library Association, the Public Library Association, the U.S. Institute of Museum and Library Services (IMLS), OCLC, the Ad Council, and many private corporations.
Go to Connect2Compete’s site for an overview of EveryoneOn. Here you will:
- Find instructions for updating the C2C Training Locator database with details about the resources your library provides. Update your existing library listing, or add your library if it is not already a part of the database. Updates are reflected on the EveryoneOn and Connect2Compete locator maps.
- Review a Program Brief outlining the EveryoneOn campaign.
- Find answers on a regularly-updated Frequently Asked Questions page.
Also, visit www.everyoneon.org to see a preview of the website that is under construction for the general public.
This is a multi-year effort that will build over time. There is no obligation for any library/organization to do specific activities related to the campaign on 3/21/2013. The campaign is national, and media outlets will be invited to use EveryoneOn publicity materials to promote the importance of digital literacy in local communities.
On 3/21, general public services announcements (PSAs), including TV, radio, print, billboard and mobile, will be distributed to media across the country. The first launch events will be hosted by C2C in selected cities like Los Angeles, Chicago, and Philadelphia. In Texas, Bell-Whittington Public Library in Portland has volunteered to participate in the national kickoff. The content captured at these events will be used to create additional PSAs.
You are encouraged to kick off your own local event(s) or promotions at any time.
An EveryoneOn campaign toolkit is available now to libraries who want to participate. Additional resources will be added in the coming months, but the toolkit already includes:
- Background information about the campaign
- Printable posters, and Web graphics
- Tips on using the campaign materials and spreading the word about EveryoneOn, with a fact sheets, social media guide, key talking points, tools for engaging the community, and more
Public service announcements are being developed will direct people to the EveryoneOn.org website, a mobile text short code, and a 1-800# to help people locate free digital literacy training resources. A social media effort focused on the digital newbie is also planned, and will encourage people to "like" EveryoneOn on Facebook.
- DigitalLearn.org is a brand new tool and resource for digital literacy support managed by the Public Library Association with a grant from the Institute of Museum and Library Services. The site is currently in testing, and will be fully available in the Summer of 2013. Learn more about DigitalLearn.org as it develops here.
- The Goodwill Foundation's excellent, free computer learning resources, http://www.gcflearnfree.org.
- DigitalLiteracy.gov has tools in tabs for trainers, job seekers, and basic digital literacy.
- Microsoft Digital Literacy offers several arrays of course packages that include a variety of digital training topics.
The EveryoneOn website will include:
- a training locator tool to help users find free training in their area.
- an online toolkit/resource center containing training materials, instructional guides for localizing the EveryoneOn campaign, and more. These materials will be print ready and in most cases, customizable for any library.
- a place to share your library's digital literacy training stories (successes, photos, videos) with the EveryoneOn community.
- fun giveaways for special events, including bookmarks, pens, and more.
Questions? Contact Henry Stokes or Thea Blair at firstname.lastname@example.org or (512) 463-5465 and (800) 252-9386 (toll-free for Texas only).