Texas’ 2020 U.S. Census completion percentage is 53.5% as of today, which is behind the national average of 59%. The 2020 census will have a major impact on our communities, and the data that is collected will be used to fund essential services, including early childhood education, free and low-cost school meals, highways, and other critical programs that support our communities. It only takes ten minutes to make a difference, so let us work together to ensure that Texans receives a fair count.
2020 Census and COVID-19
Despite the many challenges that we are facing due to the 2019 Novel Coronavirus (COVID-19), the 2020 census is still underway. The Census Bureau has adjusted the 2020 census operational timeline, which will extend the self-response phase from July 31 to October 31, 2020. Additionally, the Census Bureau also announced that some Area Census Offices (ACO) will resume 2020 census field operations in select locations. For up to date information and press releases related to the 2020 census, visit the Census Bureau’s Newsroom.
One of the many challenges facing libraries across Texas is how to engage with the communities that we serve while following the recommended guidelines from our governing authorities on how to help mitigate the spread of COVID-19. We understand that every library is facing different circumstances, and how we respond to our communities is going to be case by case. Knowing that, here are a few resources that you can use to help ensure an accurate count of the 2020 census while staying safe!
- Enhance your social media presence. Keep your website up to date and connect your users with census information. If you are looking for census social media ideas, follow #2020Census and #CountOnLibraries on Twitter. Many census groups are posting resources that your library can safely retweet from inside your library or home!
- Utilize your curbside. If your library is providing curbside services, consider including census informational material or creating census family kits. You can download Dr. Seuss coloring and activity pages for the children in your community and include them in the kits or check out this list of 2020 census activities for pre-K through 12th graders.
- Host a virtual event. Some libraries and census groups are hosting Facebook Live parties where they are answering questions and connecting attendees with resources. This could also be an excellent opportunity to invite local leaders to talk about the importance of the 2020 census. Visit the ALA 2020 census webpage for sample templates that can be adapted for virtual events.
- Send a mailbox greeting. Send postcards or letters to your community and say hello while providing a friendly reminder to complete the 2020 census. You can focus your efforts by learning about your community’s response rates using these tools:
- Pick up the phone. It is always nice to hear a friendly voice! Consider making calls to your senior communities, check-in with them, and remind them of the importance of the #2020Census! The senior population is growing, and an accurate count can help ensure our state has the federal funding for programs and services that support our special populations like our seniors.
- Rethink your parking lot. Consider using your outside space as a place for patrons to complete the 2020 census. For example, reserve parking spots specifically for individuals to complete the census. Individuals can park in these spots to connect to the wifi or to ask questions about completing the forms. Flyers with instructions can also be provided on how to complete the census using the phone. Again, depending on your local governing authority, we encourage that libraries adhere to the social distancing guidelines and recommended safety measures to prevent the spread of COVID-19. Here is a resource that provides helpful technology privacy tips for libraries to consider when setting up kiosks and assisting patrons with filling out the census (see pages 82-92) and be sure to with a local IT staff member or knowledgeable volunteer to implement these to keep your patron’s data safe.
- Get the word out using signs and banners. Consider making signs for your communities and work with local partners to co-locate signs around town to encourage individuals to complete the census.
- Use your resources. Connect with your local news and radio stations to promote the census. Invite elected officials to talk about the value of completing the census and help get the word out about the 2020 census while also promoting any upcoming programming your library is offering.
There is still plenty of time to complete the 2020 census, so let us work together to make sure that everyone counts!
For more information and resources, visit our TSLAC Census 2020 webpage at www.tsl.texas.gov/ldn/census2020.