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LSC – Presenting Your Library in 2013

2013 February 13
by Christina Manz

What kind of impression does your library make on new hires, volunteers, board members, and your community at large? How do you communicate your values, your mission, and a story about how the role of your library is serving the demographics needs of your population? If you’re interested in developing a mission statement, branding, or a shared story told by your staff and supporters about your library, here are a sampling of resources available to you!

The Library Science Collection (LSC) serves all librarians in Texas for no cost, other than the responsibility of return postage at the library mail rate.

Texas residents can borrow directly from the Library Science Collection by e-mailing requests for materials and information to, and non-Texas residents can access the collection via interlibrary loan services.

Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons (2008) Author: Elisabeth Doucett
What role does our library play in the community? Identify your audience, so you know what your message should be, and evaluate how your visual identity (logo, tagline, design) conveys that message to your community. Strong branding communicates what makes your library unique, attracts attention, and intrigues patrons – and potential patrons!

Organizational Storytelling for Librarians: Using Stories for Effective Leadership (2011) Author: Kate Marek
People share stories to connect with each other. Telling stories about your library as an organization can illuminate your staff’s core values, build a community from the population you serve, and provide a compass among the data and statistics to navigate changes toward shared goals.

Building a Buzz: Libraries & Word-of-Mouth Marketing (2010)
Authors: Peggy Barber and Linda K. Wallace

The Challenge of Library Management: Leading with Emotional Engagment (2011)
Authors: Wyoma VanDuinkerken and Pixey Anne Mosley

Resonate: Present Visual Stories that Transform Audiences
(2010) Author: Nancy Duarte

Slide:ology: The Art and Science of Creating Great Presentations (2008)
Author: Nancy Duarte

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