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Another Great Hosting Opportunity for Texas Libraries – “Using Twitter for Marketing and Outreach”

2014 August 7

Twitter on iPhone photoThe State Library has another great FREE opportunity for Texas libraries to host a group onsite viewing of an ALA TechSource online workshop.  This one is on using Twitter to reach out to users – apply to be a host site before August 22, 2014!

Using Twitter for Marketing and Outreach
Date/Time For This Online Workshop Viewing:
Wednesday, October 29, 2014 from 1:30 – 3:00pm Central

Description: Discover how to build a consistent, effective library Twitter presence that creates value for library users and promotes the library, its resources, and its services. Learn the benefits of a library Twitter presence as well as information and tips on how to successfully and efficiently manage that presence, and learn to:

  • Create a Twitter dashboard in order to build awareness and follow conversations
  • Schedule tweets in order to save time and maintain fresh content
  • Craft tweets that both market the library and create value for your audience
  • Use Twitter metric tools to measure and improve effectiveness

About the Instructor: Andy Burkhardt is the Assistant Director at the Champlain College Library (winner of the 2012 ACRL Excellence Award) in Burlington, VT. His areas of expertise include technology in education, social media, and information literacy. He also writes on these topics for journals, magazines, and in his award-winning blog Information Tyrannosaur.

Here’s How You Can Become a Host Library

Interested Host Libraries Sign Up here:

1. Agree to have a group of 3 or more people viewing the online workshop together at your location.

2. Designate one site coordinator for the online workshop and report back to the State Library to provide an attendee list. We have a handy online form for this, that we share with you.

3. Email us a short evaluation after the event in order for us to gauge the impact of providing this content.

4. Reach out to area libraries to invite them to join you at your library to view the workshop.

5. Have reliable access to the internet and be willing to set up a computer to run WebEx to view the live workshop.

Please Note: A minimum number of 10 libraries need to be interested in hosting this event in order for us to pursue the purchase of this group license. When we get our minimum number, we’ll contact host libraries with additional information. For those that would like to attend, we’ll also post a list of host sites around the state on our blog.

Questions host requirements or the workshop viewing? Contact Naomi DiTullio at, 512-463-5465, or 800-252-9386 (toll-free for Texas).

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