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Building Texas Latino Communities through Technology Series Starts Tomorrow, 10/18

2011 October 17

A few weeks ago, our BTOP Grant Coordinator Denise Hendlmyer posted about the Building Texas Latino Communities through Technology Webinar series we have planned for this fall.

Since that time, we’ve learned that LCS Worldwide and our presenter, Susana Baumann, are going to give away a FREE e-reader to one lucky participant who attends all four live Webinars in this series!

This is a great time to ensure that you are registered for all four Webinars and to mark your calendar for this important series. (Check your email for your registration confirmation emails to verify registration.)

The first Webinar is tomorrow, 10/18 from 2-3:30pm Central. We hope to see you online!

Latinos in the U.S. do not use libraries at the same rate as English-speaking patrons for various reasons, including language and cultural barriers.  As libraries in Texas strive to serve increasingly multicultural and multilingual communities, enhancing services for Latinos is critical. A new series of four Webinars offered by the Texas State Library and Archives Commission will help public libraries reach out to and enhance technology and public computing services for their Latino communities- Building Texas Latino Communities through Technology!  If you are working to reach more Latinos in your community but don’t know where to start or simply feel overwhelmed- this is the series for you!

Marketing Technology to Latinos, Tuesday, Oct. 18, 2-3:30pm
This introductory webinar will explore the rationale behind improving opportunities for Latinos through technology, focusing on the public library as an important agent of change in this process.  Attendees will learn how and why libraries should market technology to Latinos, and they will learn how a Latino Advisory Board and strategic community partnerships can enhance library outreach to these populations.

Getting to Know your Latino Communities, Tuesday, Nov.1, 2-3:30 pm
Success in reaching Latinos in your community will require becoming familiar with their varied cultures and needs, and clearly- one size doesn’t fit all! This webinar will help libraries identify their Latino market segments and gain a deeper knowledge of these audiences in order to understand how they might interact with library services.  Attendees will also learn how to gauge levels of readiness and prioritize market segments according to needs and resources.

Planning and Implementing your Computer Programs and Activities, Tuesday, Nov. 15, 2-3:30
As you get to know your Latino audiences, you may realize that your library cannot continue with business as usual and meet their needs.  Building a long-lasting, meaningful connection with your Latino patrons will involve modifying your library services.  This webinar will review concrete examples of what has worked for other libraries and organizations in order to help you plan and implement activities to fulfill the needs of your new Latino customers.

Technology:Promoting your Computer Programs and Activities,  Tuesday, Nov. 29, 2-3:30
Reaching new audiences involves promotion- how will your potential customers know what you can do for them if you don’t spread the word beyond the library? This webinar will help cure your “flyer fever” by exploring a broad range of free and inexpensive promotional tactics for public libraries.  Attendees will learn how to create affordable, effective messaging and also how to implementa no-nonsense media plan.

About our presenter:
Susana G. Baumann is the Director of LCS Worldwide Language and Multicultural Marketing Communications, a consulting company currently located in New Brunswick, New Jersey. Since 2002, LCSWorldwide has partnered with organizations in healthcare, education, and public service to develop multicultural community outreach initiatives for the Latino market.  Susana is also the author of ¡Hola, amigos! A Plan for Latino Outreach. (You may access a list of libraries with copies of this book through Worldcat, and it is available for loan to Texas library staff through our Library Science Collection.)

Learn more and register here:

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