Marketing, Cooperation and PR

Marketing your programs is as important as planning and presenting programs. Children won't attend even the most wonderful programs unless they and their parents are aware of them. Develop a media kit for reading club programs and related activities that provides information about the events and includes:

  • Press releases
  • A schedule of events
  • A feature story about the reading club
  • Public service announcements
  • Letters to newspapers, schools, city officials about the events

Tips on Writing Publicity Releases

  • Double-space all releases
  • Limit it to one page
  • Write short, concise paragraphs that include all essential information: who, what, where, when, why, and how
  • Include library hours, phone number, and location. Do not assume the reader knows anything about the library.
  • Attach a Texas Reading Club flyer to your news release

For more information about publicity, please read Marketing the Texas Reading Club, available from the TSLAC. Please contact Anne Library Development at 1-800-252-9386 or for ordering information.

Sample Public Service Announcement

For further information, please contact:



Phone Number:



Audience: Children and Families

Start Date:

End Date:

Celebrate Texas at the ___________________ Library this summer! Check out books, travel from the Amazon to Australia, or learn about coyotes and rattlesnakes! Attend programs for children from preschool through Young Adult. "Mission Possible: Spy a Book!", the 2003 Texas Reading Club begins on____________________ (Date). Pick up a calendar of events at ____________________ (Library) and come and join in the fun!

For more information, please call _________________________ (Phone).

Sample Press Release

Your mission, should you choose to accept it, is to solve a mystery, break a code, catch a spy, and enjoy adventures with the 2003 Texas Reading Club at the ____________________________________(Library). Come check out books and participate in our programs for children and young adults this summer. "Mission Possible: Spy a Book!" the 2003 Texas Reading Club begins on _____________________ (date). Come the library and join the fun! For more information, please call _________________________ (phone).


Texas Reading Club 2003 Programming Manual / Mission Possible Spy Book!

Published by the Library Development Division of the Texas State Library and Archives Commission

Page last modified: June 14, 2011