The Accidental Library Marketer
February 21, 2012 -- 10am to 11am Central Time
If you find yourself doing PR, promotion, or marketing as part of your job, but you never formally learned how, then you’re an “accidental marketer” -- and you're not alone! Hear the basic tenets you never had a chance to learn as well as advanced tactics. Get the real reasons why many patrons don’t attend programs and why the media doesn’t always cover your events. Learn what “true marketing” is and why it can make your hard work pay off more often. This webinar will be led by the author of the book, The Accidental Library Marketer, author/trainer/consultant, Kathy Dempsey.
What's a Webinar?
Short for Web-based seminar, a webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web. A key feature of a Webinar is its interactive elements -- the ability to give, receive and discuss information. Contrast with Webcast, in which the data transmission is one way and does not allow interaction between the presenter and the audience. Source: Webopedia.
This Webinar qualifies for 1 hour of Texas State Library Continuing Education credit. However, printed Certificates of Completion will not be issued. Instead, a follow-up email will be sent 2-3 business days after the event to individuals who logged in and attended the live Webinar. Attendees are advised to save and/or print the follow-up email as it will serve as proof of attendance for CE purposes. CE credit is now available for group viewings of live Webinar events -- please follow the Group Webinar Viewing procedure listed in our Frequently Asked Questions.
Technical Requirements and other Frequently Asked Questions?
We are using the GoToWebinar web conferencing software for our Webinars. For more information on technical requirements and answers to other frequently asked questions, please visit our Webinar FAQs page.
Questions? Please contact:
Distance Learning Consultant