Writing Good Press Releases and Working with the Media
February 28, 2012 -- 10am to 11am Central Time
Learn the art of writing press releases and communicating with the media with author/consultant, Kathy Dempsey, the woman who literally wrote the book on this topic! Kathy’s book, The Accidental Library Marketer, is widely consulted by librarians that suddenly find themselves chief marketer for their organization. She’ll provide both good and bad examples of press releases and show how facts can easily be compiled to form a good press release. Kathy will also review common mistakes librarians make when working with the media. Lots more advice on managing those sticky calls from the media, so don’t miss this one!
What's a Webinar?
Short for Web-based seminar, a webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web. A key feature of a Webinar is its interactive elements -- the ability to give, receive and discuss information. Contrast with Webcast, in which the data transmission is one way and does not allow interaction between the presenter and the audience. Source: Webopedia.
This Webinar qualifies for 1 hour of Texas State Library Continuing Education credit. However, printed Certificates of Completion will not be issued. Instead, a follow-up email will be sent 2-3 business days after the event to individuals who logged in and attended the live Webinar. Attendees are advised to save and/or print the follow-up email as it will serve as proof of attendance for CE purposes. CE credit is now available for group viewings of live Webinar events -- please follow the Group Webinar Viewing procedure listed in our Frequently Asked Questions.
Technical Requirements and other Frequently Asked Questions?
We are using the GoToWebinar web conferencing software for our Webinars. For more information on technical requirements and answers to other frequently asked questions, please visit our Webinar FAQs page.
Questions? Please contact:
Distance Learning Consultant