Building Texas Latino Communities through Technology

A Series of Four Webinars presented by Susana G. Baumann

This series of four Webinars is a marketing and outreach series designed to help public libraries reach out to and enhance their technology and public computing services for their Latino communities.

For maximum benefit, we encourage participation in all four live Webinar sessions, as content in each Webinar builds upon the previous sessions. The presenter will assign (and provide feedback) on homework assignments between sessions.

This Webinar series may be enhanced by familiarity with the presenter's book on this topic -- ¡Hola, amigos! A Plan for Latino Outreach. (You may access a list of libraries with copies of this book through Worldcat, and it is available for loan to Texas library staff through our Library Science Collection.)

About our presenter:

Susana G. Baumann is the Director of LCS Worldwide Language and Multicultural Marketing Communications, a consulting company currently located in New Brunswick, New Jersey. Since 2002, LCSWorldwide has partnered with organizations in healthcare, education, and public service to develop multicultural community outreach initiatives for the Latino market.

Session descriptions, dates & registration:

Building Texas Latino Communities through Technology: Marketing Technology to Latinos

This introductory webinar will explore the rationale behind improving opportunities for Latinos through technology, focusing on the public library as an important agent of change in this process.  Attendees will learn how and why libraries should market technology to Latinos, and they will learn how a Latino Advisory Board and strategic community partnerships can enhance library outreach to these populations.

Oct. 18, 2011
2-3:30pm Central time

Building Texas Latino Communities through Technology: Getting to Know your Latino Communities

Success in reaching Latinos in your community will require becoming familiar with their varied cultures and needs, and clearly- one size doesn’t fit all! This webinar will help libraries identify their Latino market segments and gain a deeper knowledge of these audiences in order to understand how they might interact with library services.  Attendees will also learn how to gauge levels of readiness and prioritize market segments according to needs and resources.

Nov. 1, 2011
2-3:30pm Central time

Building Texas Latino Communities through Technology: Planning and Implementing your Computer Programs and Activities

As you get to know your Latino audiences, you may realize that your library cannot continue with business as usual and meet their needs.  Building a long-lasting, meaningful connection with your Latino patrons will involve modifying your library services.  This webinar will review concrete examples of what has worked for other libraries and organizations in order to help you plan and implement activities to fulfill the needs of your new Latino customers.

Nov. 15, 2011
2-3:30pm Central time

Building Texas Latino Communities through Technology:Promoting your Computer Programs and Activities

Reaching new audiences involves promotion- how will your potential customers know what you can do for them if you don’t spread the word beyond the library? This webinar will help cure your “flyer fever” by exploring a broad range of free and inexpensive promotional tactics for public libraries.  Attendees will learn how to create affordable, effective messaging and also how to implementa no-nonsense media plan.

Nov. 29, 2011
2-3:30pm Central time

CE Credit:

Each Webinar qualifies for 1.5 hours of Texas State Library Continuing Education credit. However, printed Certificates of Completion will not be issued. Instead, a follow-up email will be sent 2-3 business days after each event to individuals who logged in and attended the live Webinar. Attendees are advised to save and/or print the follow-up email as it will serve as proof of attendance for CE purposes. CE credit is now available for group viewings of live Webinar events -- please follow the Group Webinar Viewing procedure listed in our Frequently Asked Questions.

Technical Requirements and other Frequently Asked Questions?

We are using the GoToWebinar web conferencing software for our Webinars. For more information on technical requirements and answers to other frequently asked questions, please visit our Webinar FAQs page.

This Webinar series is generously funded by:

The Broadband Technology Opportunities Program

Questions? Please contact:

Naomi DiTullio
Distance Learning Consultant
Phone: 512-936-2586

Page last modified: December 1, 2011