Small Library Management - Workshop Registration

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SLM Advanced - Telling Your Library’s Story: Value, Benefit, Worth and Impact

One of the most important roles of the library manager today is the articulation of the value, benefit, worth and impact of their library to

• users and non-users (general public and community-at-large),
• their umbrella institutions,
• advisory and governing board members,
• stakeholders and partners including profit and not profit entities.

This 6.5 hour workshop will integrate classic and still-successful techniques with today and tomorrow’s new visualizations. Content will be presented through extensive examples of successful stories and will include

• best practices of storytelling with both anecdotal and data content;
• provide extensive information on how managers can illustrate with the simple data they already have; and,
• how managers can add layers of data to provide an even bigger, more significant picture.

Participants should leave this workshop confident in telling the story of their library using classic, enhanced, and best practices of current data and storytelling techniques. Focus will be placed on engaging your community with visually-striking presentations and strategically-delivered information and in verbally communicating the library’s value clearly and concisely with ease.

Please note that participants are encouraged to bring data they have already gathered to the workshop for their own use in two self-directed exercises. You will also be given packets of data compiled by the Texas State Library when you sign in (these will be personalized for public libraries who register at least 3 business days prior to the workshop). Completion of these exercises will provide participants with their own specific library story and a visual that illustrates value, benefit, worth and/or impact. Participants are also welcome to bring their existing stories to “grade” or “measure” against best practices to determine what is working for them and how their existing message might be enhanced.

NOTE: TSLAC’s 2017-2018 Advanced SLM focus is an exciting new curriculum design that includes the one-day workshop as well as two companion webinars exploring infographic and presentation tools to supplement the creation of visual storytelling content. This connected curriculum will result in significant opportunities for library managers to not only create their own content, but to expand their awareness of other successful “stories” used in Texas libraries as well as critical data created and made available to them by TSLAC initiatives. We will be announcing the dates for the webinars soon!

Instructor:
Julie Todaro has been a library manager for over thirty years and has experience in all types of libraries and library settings. She has been a long-time faculty member of the Small Library Management series, is a Dean in a community college library, consults, presents workshops, and is an author and frequent presenter at association conferences and in organizational settings. Julie is the immediate past president of the American Library Association, the world's oldest and largest association for librarians and her presidential initiative focused on the expertise and value of librarians and library workers as well as the value of libraries and their services, resources and programming. Todaro is also the author of Library Management for the Digital Age: A New Paradigm (Rowman & Littlefield, 2014) and Mentoring A to Z (Neal-Schuman, 2015).

CE Credit: 6.5 TSLAC CE hours

Audience: All are welcome, though these workshops are designed for staff without Master’s degrees in Library Science serving communities of less than 25,000 people.

Cost: FREE!

Schedule:
Workshop: 9:00 am to 5:00 pm
Lunch on your own, time to be announced

Contact Kyla if you have special space, equipment or language needs.

Assistance: The Tocker Foundation accepts applications for financial assistance to offset travel costs (hotel, mileage, etc.) for Texas public libraries located in towns of 12,000 or less. Visit the Foundation's website for further eligibility requirements and the online application.

Registration: