Plano Public Library: A Model for Video and Social Media Engagement

As the Library Community Engagement and Outreach Coordinator at TSLAC, I went to the Library Marketing and Communications Conference in St. Louis last November. While there, I was able to participate in many sessions covering social media, fundraising, outreach, and other marketing efforts at libraries all over the country. In my final session, I saw…

Key Takeaways From the 2024 Library Marketing and Communications Conference

The 2024 Library Marketing and Communication Conference held November 13-14 in St. Louis, Missouri, brought together hundreds of library marketers from across the nation to share best practices, creative strategies, and inspiring success stories. The event covered topics ranging from social media and email marketing to fundraising and outreach—all crucial for today’s libraries striving to…