The Battle Lost and Won
Detail from Holland's Magazine cover art, March 1918

The Texas-based women's magazine Holland's provides a useful barometer of mainstream attitudes towards the role of women in Texas and other southern states. As American men fought in France in the Great War, Holland's encouraged women to volunteer, celebrated women working in traditionally male professions, and promoted the importance of womanly tenderness to the men returning home wounded in body and spirit.

Back to exhibit

World War I Holland's cover

Holland's Magazine, March 1918, Archives and Information Services Division, Texas State Library and Archives Commission.

Back to exhibit

Page last modified: August 24, 2011